What’s Your Number?

If you’re trying to generate ideas for anything — new products, new services, marketing tactics — there’s a way to make your time more productive.  Set yourself a specific goal, and write it down.  If you’re trying to come up with ideas for blog posts, write the numbers one through twelve down the side of a piece of paper, and then don’t stop until you have all twelve – even if you really only need three good ones.  When you set yourself a specific goal, you’re much more likely to hit that number than if you’re just writing down whatever comes to you.  Innovation may involve creativity, but it also requires a systematic approach.  So write the number do