Does your target audience include young people? When that group was asked to name the people most impacting pop culture, the top five picks were all — wait for it —YouTube stars. So consider these three ideas. First, if you’re not on YouTube, you’re not where your audience is. Second, remember that establishing a video presence is more about time and ideas than money. It’s not expensive; it does, however, take commitment and creativity. Third, lighten up. Moving the needle with video means entertaining while you sell — just like all media, only more so. What’s your plan for getting seen?