Where Are You?

Does your target audience include young people?  When that group was asked to name the people most impacting pop culture, the top five picks were all — wait for it —YouTube stars.  So consider these three ideas.  First, if you’re not on YouTube, you’re not where your audience is.  Second, remember that establishing a video presence is more about time and ideas than money.  It’s not expensive; it does, however, take commitment and creativity.  Third, lighten up.  Moving the needle with video means entertaining while you sell — just like all media, only more so.  What’s your plan for getting seen?