Who Else Wants What You Want?

Take a close look at your ideal target audience. Now look around. Someone else is trying to reach that exact same audience. Probably several someones. Who are they? Do you know them? Should you? What if you teamed up with one or two of them and went hunting together? Lower costs. More impressions. Which means higher ROI. As long as you choose partners whose brands line up well with yours, this approach can create a powerful partnership.