If you believe that young people don’t read, you’re wrong. In fact, many of them read constantly. Maybe not books or newspapers or magazines. But certainly text messages, blogs and social media posts. So if you want to reach them, you have a couple choices. You can complain and wax nostalgic about the good old days. Or you can start writing blog posts, and diving deeper into social media and finding smart ways to text them. Write what they’re reading, and you’ll get read.
