Why Can’t We Be Friends?

The digital world is a sterile place. That’s partly because few companies try to warm it up. Think about something as simple as an online form or an app. Are the instructions fun? Are the cues lighthearted? “Almost there!” “We know — it’s boring, isn’t it? But there’s good stuff around the corner.” There is absolutely no reason why you can’t put some personality into even the most mundane online task. Take a look at your entire digital experience, and see how you can make it more engaging.