According to research, a huge number of people worry every day about their families’ financial stability. If yours is a company that offers solutions to help them, you have to address this in a clear and effective way. You should offer to replace their worry with peace of mind. People are emotional creatures, and we gravitate to companies that recognize that and offer an emotional benefit as well as a tangible or measurable one. Even if you’re not in the financial realm, ask yourself what emotional need you meet for your customers, then let that drive your marketing. You’ll be surprised at the results.