Will Beat Any Price.

That was the claim handwritten on a flyer that a landscaping service stuck in the mailbox.  Sounds like a strong competitive advantage.  But what do those four words say about the company?  Will they do professional work?  Will their employees be people you’d want around your home?  If they make a mistake, will they make it good?  Will they respond when you call?  Will they be in business in a month?  Being the low-price provider can lead to more questions than inquiries.  And until you’re willing to work for free, someone more desperate can always undercut your price.  Don’t build your brand on being the cheapest.