An associate struggling to open something recently was heard to mutter, “If CEOs ever had to open their own products, this wouldn’t happen.” Pretty good point, isn’t it? How often do the people who make decisions about the customer experience actually have the customer experience? Seems simple, but there’s a powerful marketing reason to go there. A truly special customer experience is the most powerful brand builder there is. Just ask Disney. Now get out there, sample your own wares, and reset the bar.