One of the toughest things about selling is starting from zero every time. But what if there was a group of prospects who already know you and what you do? There is. Your exes. Think about customers or clients you’ve lost over the years. They probably left for a variety of reasons. But circumstances change. Needs change. You’ve probably changed, and so have they. If just 5% of your former customers or clients came back to you, what would that do to sales? Take a look at your list of lost relationships. What could you do today to start courting them again?
