Open one of the Legacy reissues of trumpeter Miles Davis’ Columbia recordings, and you’ll find an insert promoting “The Top Ten Must Have CDs of Miles Davis.” This, of course, leads any fan to believe that he or she should own all ten, and sets a mission – and sales – in motion. How could you create a “top ten” list to cross-sell or upsell your customers? What are the top ten health screenings everyone should have by a certain age? The top ten accessories or add-ons for the products you sell? The ten essential financial services every consumer needs? A thoughtful top ten list might set more sales in motion for you, too.
